Like a Local’s Label-Messenger



Design: R Agency
Creative/Art Director: Illia Anufrienko
Illustrator: Alisa Mezhenska
Creative group head: Dima Liutyi
Project Type: Produced, Commercial Work
Client: Like a Local`s
Location: Kyiv, Ukraine
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle

Tag a friend for an evening or for a whole life
“Like a local’s wine bar” is the first wine bar, where the wine is not an aesthetic snob drink, but just a way of communication. But often in the information flow, busyness and infinite online chatting in messengers, people can’t find an excuse to see each other in real world.

We`ve developed the world’s first wine bottle with the label-messenger, which will tell your friends everything by itself. The carefully crafted illustration emphasizes the call to action and encourage people to tag their friends at the special field.