Designers: Dusadee Lmkijja, Chanwut Hothai
Illustrator: Chanwut Hothai
Project Type: Produced, Commercial Work
Client: S&P SYNDICATE PUBLIC CO.,LTD.
Packaging Contents: Frozen food
Packaging Substrate / Materials: Plastic
Printing Process: Gravure printing
S&P is a brand of restaurant and bakery which want to deliver the best healthy food for our consumer.
So, we had chosen Organic Riceberry as a main ingredient because it is a most popular brown rice due to its health promoting properties. Our Organic Riceberry had been picked up from Thai’s farmer to enhanced sustainable agriculture in Thailand. For the Thai’s farmer to have the better livelihoods and to improve an environmental condition.
Just seeing packaging, you will feel GOOD FOOD, GOOD MOOD.
The package design had been used the white background to represent the health conscious, design graphic headline fill in rice shape and overlay with an illustration of the Happiness Thai’s farmer. The hand paint illustration style on the white paper are depict the relaxation mood our Thai’s farm on their naturally field.