Xiao Lu Guo

Derrick Lin


Design: Four Happiness Packaging Design (四喜包装设计)
Project Type: Produced, Commercial Work
Location: Xi’an, China
Packaging Contents: Beef jerky
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

The small brine pot is a brine product brand of beef jerky in Xi’an, Shaanxi. In order to make the product taste better, in the production of beef jerky, a small pot was selected for brine. Other brands generally brine 50 kilograms of beef each time, and each small pot brine only 10 kilograms of meat, 10 kilograms of meat more convenient for workers and masters of the operation, beef is easier to taste. Because of this, the brand is named “small brine pot”. Unfortunately, small brine pot has such advantages that they can not be seen as a matter of course. It is not reflected in the promotion of brand packaging. After discerning the characteristics of the brand, we have determined the core concept of “small pot, small pot, more fragrant taste”.