Derrick Lin


Agency: Bulldog Drummond
Project Type: Produced, Commercial Work
Packaging Content: Beer
Packaging Material: Glass
Location: San Diego, CA, USA

It’s one thing to design a beer or identity for a new brewery, but it’s another thing altogether to help a beloved legacy brewery evolve. The beauty of this project was that it took us through uncovering the truths that made Anchor Brewing a classic in the first place to translating those truths into a more modern and relevant story. And our goal in doing this was to invite more people to rediscover the magic that makes Anchor Brewing “Always brewed and drunk in San Francisco”.