Eliza – a Hot Metal Bistro

Derrick Lin


Design: Eme Design Studio
Creative Directors: Joel Martínez, Iris Morales
Art direction and Design: Enrique Avalos
Project Type: Produced, Commercial Work
Client: Eliza – a Hot Metal Bistro
Location: El Paso, Texas
Packaging Contents: Box, bags
Packaging Substrate / Materials: Paper, cardboard

Eliza is a hot metal bistro with a past that can’t be forgotten, which is why every piece of the branding revolves around the J&L Steel Mill and the Eliza smokestack-the restaurant’s namesake. Everything from the menu to the coasters has pieces alluding to the history of the region: with letters that come together like steel being assembled and numbers that reference the steel mill’s past. The color palette of the brand reflects the restaurant’s industrial aesthetic with metallic and neutral tones. All in all, Eliza is a flaming bistro with a historic brand.

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What’s Unique?
It is special because through branding, we were able to merge an unlikely pairing: the city’s history of steel manufacturing with the hospitality of a comforting bistro.