Let them eat CAKE! Coffee. Cocktail. Culture.

Derrick Lin


Design: Róbert Válóczi
Project Type: Student Project
School: Corvin Artschool
Course: Graphic Design
Tutor: Judit Tóth, Réka Holló-Szabó
Location: Budapest, Hungary
Packaging Contents: Cake, Muffin, Champagne
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Digital printing

The aim of the project was to create a brand for a fictional pastry shop, café, pub and cultural space that combines the youthfulness a modern pastry shop, the strong visuals of a pub with the message of a cultural space that is not afraid to talk about social issues. The brand had to be easily recognizable, bohemian, decadent, eccentric, tongue-in-cheek that attracts young adults and it had to express the idea of openness that suggests in this place everybody can be whoever they want to be.

The brand uses clean illustrative elements that are based on steampunk (cogwheels, pipes) and rococo (overemphasized hair, lively colors) and strong, popping colors. The elements can be mutated and rearranged easily, they can be used on various surfaces. The simple pop-up features complement the industrial features of the brand.

What’s Unique?
The packaging belonging to the brand is called “Date Pack”, and it is a taka-away set for two people. It has two separate parts. The first one is a box for two slices of cake. It can be folded out of a single sheet without using any glue and it can be used separately for general purposes. It can be inserted into the second part of the package. It is again can be folded out of a single sheet with big surfaces for the visual elements of the brand. This second part holds two small bottles of the house’s champagne. The whole construction can be carried in one hand.