Executive Creative Director / Owner: Kirsten Modestow
Project Type: Produced, Commercial Work
Location: Hadley, MA, USA
Packaging Contents: Vodka
Packaging Substrate / Materials: Cardboard
Crafting a Bold Seasonal Design
In our partnership with SVEDKA, we’ve helped the iconic imported vodka brand introduce 14 flavors and expand into the ready-to-drink space. Our goal for Halloween 2018 was to help the brand stand out from the generic seasonal crowd at retail. We created a bold packaging design featuring a gaping mouth with sharp, dripping fangs. The design plays with seasonal tropes but feels proprietary and commands attention. To create a holistic consumer experience, we developed additional pieces of collateral like displays and pole toppers, and designed all the assets to translate to digital, social, and point of purchase.