Design: Anastasiya Pronina
Project Type: Student Project
School: British higher school of art and design
Course: Visual communication
Tutor: Leonid Slavin
Location: Moscow, Russia
Packaging Contents: Dog food
Packaging Substrate / Materials: Doypack
Printing Process: Flexography

This design project is inspired by the musical style of deathcore.

Legend: not all dogs are soft and fluffy. This kind of feed is aimed at non-ordinary owners and their toothed pets. Grooving and bones have become the symbols of the branding of new dog feed packaging.

The brand name is written manually (copyright is mine). Also in a project has bright colors for marking SKU. Design project shows how an idea can be expanded into several packages. Pictograms are the skeletons of animals whose tasty bones have become a treat for domestic predators (although inside there will be ordinary dog ​​feed).

The task of the design: to destroy the stereotypical solution in the field of dog feed.

What’s Unique?
New visual communication breaks the stereotypes of dog’s feed packaging design.