Barren River Distilling Co

Agency: Thirst Craft.
Creative Director: Matt Burns
Project Type: Concept
Location: Glasgow, Scotland
Packaging Contents: Bourbon
Packaging Substrate / Materials: Glass

Thirst Craft tell the misunderstood story of Barren River’s Bourbon

Barren River. The name’s an ugly injustice. This much-maligned river used to carry bourbon from Glasgow, Kentucky down to the New Orleans to get acquainted with the big wide world. The fruitfulness of a river so ill-named was a story Thirst just had to tell with this American Bourbon range.

Bringing this tale to life, Thirst turned to old-American inspired hand-drawn lettering to create a heavily textured design. De-bossed waves and a bespoke die cut represent the river’s flow, while a monogram and secondary label adds a final touch of detail and depth to the design. Proof you should never judge a river by its name, but you should always judge a Bourbon by its bottle.