Etemad Nuts

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Design: Taha Fakouri
Project Type: Produced, Commercial Work
Client: Etemad Nuts
Location: Qom, Iran
Packaging Contents: Nuts
Packaging Substrate / Materials: Paper
Printing Process: Offset

This design is adapted from a simple expression that if you notice our daily life includes alot of mistakes and at the end of the day we say to ourselves ‘no problem, we will restart and act better’ . It means that with sunrise a new day starts and we will have a life with a new thoughts.

Accordingly the sunrise in the design means a restart and content of the packing is shown through the sun which indicates a new start and a better quality in nuts productions arena that happens in the high quality ETEMAD brand. By using this expression ETEMAD is trying to restart production of high quality nuts compare to other rivals. If we look at nut’s design and packing it’s obvious that all of them consist of various and different colors. But in new ETEMAD design for decreasing the costs and also having a new design style , it’s tried to use single color shapes and a suitable compound resulted a good design.