Filè

Design: Liquid Diamond
Project Type: Concept
Location: Italy
Packaging Contents: Meat
Packaging Substrate / Materials: Paper and plastic

Creation and launch of a new brand of meat specialties, the name, brand, packaging and web strategy.

Through the detailed study of the market, the competitors and the products that will be launched in the meat preparation sector, we have defined the general framework.

In this way, we were able to identify the most relevant areas of value that should be communicated and the factors that distinguish the brand: the artisan approach to taste and the quality of the ingredients, combined with a standard of control and safety that only the large industry can to guarantee.

We designed the brand, choosing two different letters, which conveyed a sense of familiarity and warmth, as if they were recipes and dishes prepared in the kitchen of your home.

The design phase has moved in the direction of an important goal. Visibility of the platform. For this reason, not only the color, but also the choice of packaging have been evaluated with great care, to transfer the quality that distinguishes the production process of Filè.