Mickiewicz Family Vineyard

Derrick Lin

Global

Agency: Opus B Brand Design
Designers: Paweł Frej, Maria Nowak
Project Type: Produced, Commercial Work
Client: Mickiewicz Family Vineyard
Location: Poland
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle

The family business is the family’s passion
The Mickiewicz family has been producing light and unpretentious wines for years. It is truly a work of passion – all family members have regular jobs and they come to the vineyard literally after hours.

Fine wine, dirty galoshes
Their enormous enthusiasm and hard work have been the inspiration for the packaging design. We introduced wellies as the brand icon. They illustrate perfectly the Mickiewicz’s commitment to producing wine.

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A well-known family name… for a different reason
What makes the brand design even more interesting is the similarity of the Mickiewicz’s family name with that of Adam Mickiewicz – Poland’s most famous poet. The very “artsy” brand name combined with down-to-earth galoshes create astonishment.