Agency: Feedback Brand Consulting & Design
Client: San Silvestre Organics
Location: Lima, Perú
Project Type: Produced, Commercial Work
Packaging Contents: Fruits and vegetables Puree
Packaging Substrate / Materials: Aluminum foil bag
Printing Process: Flexography
Organic Republic is a new brand of 100% organic puree of fruits and vegetables, free of preservatives and additives, for babies and toddlers. Their goal was to enter the main supermarkets and organic stores in Lima, so the agency’s job was to design a modern and striking packaging, different from the standard category .
We use a white background to transmit the purity of its production, creating a fun and friendly image where the main characters are small animated fruits and vegetables with expressive looks. We use real photographs combined with illustrations to give them movement and differentiate them by colors according to the stages: 3, 6 and 12 months.
The font used is fun and with movement, very readable and easy to identify. The back panel shows in an organized way, from a review of the characteristics and benefits of organic food to preparation tips, as well as nutritional and legal facts.