Agency: La Fonda Gràfica
Designer: Oriol Piferrer
Project Type: Produced, Commercial Work
Client: La Selvaseria
Location: Girona, Catalonia (Spain)
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Paper label
Printing Process: Digital printing
Visual identity for Selva Brutale Ale craft beer. «Les Puntuals» (The punctuals) serie is designed for when at some points of the year La Selvaseria brewery offers limited editions of new seasonal beers. Selva Brutale is the first one and its strong point is the hops, which gives it a fruity character. New flavours on the dot for craft beer lovers.
La Selvaseria craft beer is produced in La Selva region (Catalonia). This year Selva Brutale has achieved the Girona Excellent quality label in toasted beers category, a punctual flavor that offer a good content inside and outside the bottle. Proud of this award, in La Selvaseria know how to share it…one Selva Brutale please!
The label of the Selva Brutale has not been worked at individually way. It has been thought with a visual system for future editions that don’t require starting a new design from zero. A faster way to create new labels that adapt to the “Les Puntuals” (The Punctuals) family.