Design: Appartement 103 – Design Agency
Project Type: Produced, Commercial Work
Client: Liviko Group
Location: Paris, France
Packaging Contents: Liqueur, spirit
Packaging Substrate / Materials: Glass bottle, label
Following last year’s successful redesign of Vana Tallinn’s core range by the boutique branding and packaging design agency Appartement 103, Liviko Group commissioned their expertise, once again, to develop Vana Tallinn Wild Spices, the first line extension product since the rebranding.
In the past few years, the market has witnessed a boom within the spiced flavoured drinks category, following increased consumer demand for new drinking experiences, while still delivering a crafted premium product. Staying true to its roots, Vana Tallinn Wild Spice uniquely combines pepper, cinnamon, vanilla, citrus peels and ginger with the legendary recipe of the original product.
Through its iconic brand panel, the top part of the label presentation ensures impact and family recognition with the core range. The bottom label elegantly highlights the craftsmanship and essence of the new product, showcasing the carefully selected spices through a play of typefaces and hand drawn illustrations.
Overall, the combination of dark brown and vibrant orange pantone creates a surprising contrast, expressing the natural attributes of the product, yet adding boldness and modernity to the presentation.