Imperial Porter Baltic with smoked plum

Derrick Lin


Creative Director: Piotr Surzyn
Project Type: Produced, Commercial Work
Client: Jablonowo Brewery
Location: Warsaw, Poland
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle

It’s not easy to surprise craft beer lovers. We did it in a parody style by joking with the overblown communication often occurring in this segment. The general provocative concept was enriched with additional tastes when creating details. We used all the elements characteristic for communication of craft beers, eg. recommended temperature of serving, the most appropriate dish, but we did it with an ironic exaggeration. We went even further by proposing a very niche genre of music as a suitable sound background for consumption.

What’s Unique?
To emphasize the real high quality of the product, the bottle has been completely painted with black matte paint and sealed, and the whole is put in a cardboard tube.