Project Type: Produced, Commercial Work
Location: Barcelona, Spain
Packaging Contents: Liqueurs
Belgian supermarket chain Delhaize requested us to design his new product line of liqueurs, whose image should directly represent and help distinguish the different flavors using an attractive and contemporary language.
The products are encoded by a big central letter, the initial that gives the name to each flavour, along with an illustration that presents the fruit variety. The result is elegant and attractive, easily identifiable in the supermarket shelves.
The design updates a very traditional product category in a brand segment as conservative as the mass market.