‘Amarone della Valpolicella’ Special Edition 2013


Vicolo Olmo, 37066 Sommacampagna VR, Italia

Design: Onice Design
Project Type: Produced, Commercial Work
Client: Benazzoli Winery
Location: Italy
Packaging Contents: Wine
Packaging Substrate / Materials: Acrylic Special Paint
Printing Process: Hand-painted

When I told Benazzoli Winery about my idea of hand-painted customized bottles, they immediately embraced the project.

They selected 100 bottles of their best Amarone della Valpolicella Classico 2013, and painted each glass with a special purple varnish, one by one, exclusively by hand. The result is 100 different designs developed in a couple of days of tryouts and work: each bottle conveys a different personality and feelings. The purple varnish decorates the glass in superb, spontaneous gestures, while color drops trace lines all around the bottle. I learned a lesson curating this packaging: not all projects involve software or computers.

omgsogd omgsogd

What’s Unique?
Each bottle is unique in its result: being completely handmade, no bottle is completely the same.