GOODJOB – Tissue paper for men

Derrick Lin


Design: Maria Dolgova
Project Type: Student Project
School: British Higher School of Art and Design
Course: Visual Communication
Tutor: Leonid Slavin, Yevgeny Razumov
Location: Moscow, Russia
Packaging Contents: Tissue paper
Packaging Substrate / Materials: Recycled cardboard
Printing Process: Offset printing

“The world of tissue paper” is facing three major problems today.

Firstly, men are having difficulties distinguishing the packaging of toilet paper from paper towels, which might be very frustrating. Secondly, most tissues look feminine and men feel constrained buying it. Thirdly, the encasements of most paper products are made of non-ecological plastic and it is a universal problem. Moreover, it is easy to randomly tear it apart, which brings inconvenience in later use, hence causes irritation.

The sanitary-hygienic paper products “GOODJOB” are taking aim at men who do not avoid the dirty work. Brand slogan is “GOODJOB — your cleanliness tool”. I got inspired for this packaging design from a shape of classical tool box. Then, I upgraded the style to a more ergonomic, simple molded six pack. The main task for me was to create a green, handy, functional package that is easy to transport.

The base material for encasement is recycled cardboard that can be completely decomposed within two years аnd single-ink printing technology is environmentally acceptable as well.

What’s Unique?
The unique shape of tissue paper make my packaging design special. The “six pack” shape has a handle, so it is comfortable to carry. The packaging of toilet paper and paper towels have different heights, so it is now easy to distinguish them from each other.

The huge package can provide with toilet paper for a long period time. An exciting feature is that the box can be split in half. That way it becomes more compacted, so one part stays in a restroom, and another can be placed in a pantry, for example.