The pyramids packaging brief gave us two key objectives. Firstly, to design a range of five teas that uses compostable tea bags – cup to compost in a month. And then to consider how the Hampstead Tea logotype could be evolved to give it more individuality.
The packs use a free flow leaf design that can highlight and hold the cup to compost message as well as the product descriptions. Little hidden icons can be found in each illustration that gives a sense of each product’s attributes or benefits.
The redesign is now a vibrant, flavour some, great for the environment range of pyramid tea bags!