Agency: RitaRivotti Design
Concept & Strategy & Naming: Rita Rivotti
Creative Direction: Rita Rivotti, Pedro Roque
Design: João R. Saúde
Project Type: Produced, Commercial Work
Client: Wine Attitude, Lda
Location: Lisboa, Portugal
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle

“Lés-a-lés” is born with the intention of recovering old wine grape varieties and styles that are almost extinct in Portugal. This dream of a Portuguese oenologist is a collection of exclusive wines of limited editions.

“Lés-a-lés” is a Portuguese expression meaning “from one end to the other”. This brand represents more than 10 years of traveling across Portugal in search of passionate regions and forgotten castes.

From the “Medieval de Ourém” to the “Arinto de Pedra e Cal” passing through the “L’immigrant Sauvignon Blanc”, each wine is a journey, each label a ticket to the discovery of a forgotten heritage.