Pellito Peanut Caramel

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Agency: Boo Republic
Project Type: Produced, Commercial Work
Client: Vamvalis foods S.A.
Photographer: Stefanos Tsakiris
Location: Thessaloniki, Greece
Packaging Contents: Sweet peanut caramel bar – snack
Packaging Substrate / Materials: Foil, Cardboard, Paper
Printing Process: Flexo

Vamvalis Foods S.A. asked Phantom Design House to design the family of packaging, for their new product, targeted to the south-central Europe markets. Being active in the food industry for decades, working with peanut based products, the company now introduces its new milk-caramel & peanut snack.

In bars of 40gr, bite-sized cubes in pouch and multipack packaging, this new flavour has its appearance rooted in the audience’s memories. With references to classic Friz Freleng and Tex Avery animations, hand-drawn fonts with the traditional techniques of sign-painters in Europe and USA, the product’s identity has a character of its own – literally! The old Vamvalis company logo (a Mexican peanut-mascot), was revived as the main character of the Peanut Caramel packaging. With a wide smile of delight, eyes shut with enjoyment and holding the flavour’s basic ingredients, this character grabs the viewer’s attention and awakens joyful childhood memories.

The pleasing and familiar look of the character, accompanies every application – regardless of the layout or future adaptations.