Design: Anastasiya Pronina
Project Type: Student Project
School: British higher school of art and design
Course: Visual communication
Tutor: Leonid Slavin, Yevgeny Razumov
Location: Moscow, Russia
Packaging Contents: Hair removal cosmetic for men
Packaging Substrate / Materials: Plastic, Aluminium, Cardboard, Sachet

This is the concept of design of male cosmetics for depilation. This products is intended for persons who work out. In training at the gym, in the pool a man needs show his body and they want it to look perfect. And we know sports training is important, but care is important also.

Men prefer to shave. They don’t respect using hair removal cosmetic at home. Conventional depilatory products look too feminine.

Hair removal is necessary procedure for professional athletes. We transfer this trend to the mass market product and offer ordinary men for whom sport is a hobby to use depilatory cosmetic to remove excess hair and reveal the beauty of the body.

In this project I combined a graphic image of the sport-ground and the male body. This visual concept tells us that the body is a field for self-improvement.

Also I divided the products into two sub-categories: silver are for depilation, dark blue are for care after depilation. In this way, we can create a line of balanced skin care.

What’s Unique?
An important feature is that all products have the same property – hair removal, but I came up with different versions of the product consistency (foam, gel, cream) so that each consumer could choose the one that he would most like to use.