C.K.C Packaging Redesign



Design: Yuki Inada
Project Type: Student Project
School: Limkokwing University of Creative Technology
Course: Bachelor Degree in Professional Design
Tutor: Irene Tan
Location: Cyberjaya, Malaysia
Packaging Contents: Local Food-Biscuits, Dodols, Nutmegs, Cookies, Candies
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

CHEONG KIM CHUAN (C.K.C.) has its humble beginnings in Penang since 1937, operating from a single retail shop on the steps to Kek Lok Si Temple in Ayer Itam, Penang. Over the years, it has established its brand and has become a household name in Malaysia, Singapore and Hong Kong. C.K.C. is known especially for the manufacture and sales of premium quality nutmeg mace oils, nutmeg medicated oils and nutmeg balm, preserved nutmeg fruits, nutmeg syrup, belacan and a host of other traditional Malaysian Food Products.

The vision is to become the leading manufacturer of Malaysian Local Food Products, and to make C.K.C. brand a well recognized brand both locally and globally. A mission to conserve, improve and promote indigenous Malaysian Local Food Products which we view as our heritage. We focus on marrying traditional goodness with modern food technology to produce innovative, market-desirable, great tasting, safe and nutritious products at fair, affordable prices. We offer a people friendly, enriching and rewarding place for our fellow colleagues.

Aiming for a modern twist in the packaging. I made sure to express the key flavour within each package by means of simple illustrations and colours, making the product not only easy to understand and spot but also pleasing to the eye. Also adding a form of excitement by linking all designs of each package of each flavour into one image.