Cinco Decadas

Design: Madre Consulting
Project Type: Produced, Commercial Work
Client: Joya de Nicaragua
Location: Nicaragua
Packaging Contents: Cigars
Packaging Substrate / Materials: Wooden box, Paper cigar band

To commemorate the 50th anniversary of Cigar Factory Joya de Nicaragua, we developed a superb product and brand, solidifying its status as pioneer and leader of the Nicaraguan cigar industry.

The result is Cinco Décadas (Spanish for Five Decades), a cigar that represents fifty years of accumulated knowledge, experience and resilience, unique to the first factory to craft handmade cigars in Nicaragua. A celebration to an outstanding past, and an even brighter future.

Cinco Décadas comes in an exquisitely crafted ivory-white and a gold lacquered box of 10 cigars. Each unique element of its packaging reflects the value and artistry behind this masterpiece, from its gold embossed leaves and holographic foil to the special 50th Anniversary security seal that guarantees its exclusive origin, the Joya de Nicaragua factory.

What’s Unique?
In a very conservative industry, the packaging of this cigar brand finds the perfect middle ground between traditional elegance and modern elements.

The band uses holographic paper and has a printed message on the inside. The box has a lacquered piano finish, magnets locks, hand-placed plaques, a card with a message from the master cigar maker, and a special 50th Anniversary security seal that guarantees its exclusive origin, the Joya de Nicaragua factory.