Designer: Marina Veziko
Project Type: Produced, Commercial Work
Client: Henua Organics
Location: Helsinki, Finland
Packaging Contents: Skincare products / Cosmetics
Packaging Substrate / Materials: Glass bottles, wooden caps, cardboard packaging
Printing Process: Digital and offset printing
Henua Organics offers a premium skincare line consisting of products that only contain certified organic ingredients. Henua invites users of traditional luxury brands to switch to a natural and sustainable skincare brand and aims to be the new “Chanel” of organic cosmetics.
‘Henua’ is a Finnish word, meaning the exclusive feeling of being in total harmony with yourself and the surrounding world – the most luxurious of all feelings. The packaging concept supports this idea of fleeting sensations of inner comfort. Each product has its own ‘Henua moment’ which is loosely linked to the product’s function.
The packaging is made out of sturdy thick cardboard but feels airy due to the simple folding mechanism leaving the top and bottom of the packaging open. Minimalist black and white aesthetics and simple typography combined with frosted glass bottles, wooden caps and matt finish labels create a sophisticated, premium feel. The luxurious yet sustainable packaging subsides unsustainable foam molds with a custom fitted cutout that keeps the product firmly in place.
The package is made of just one uniform piece of cardboard, creating a seamless unboxing experience.