Orenga Type Soaps

Design: Senyor Estudi
Project Type: Produced, Commercial Work
Client: Jordi Embodas
Photographer: Carles Palacio
Location: Ventalló, Spain
Packaging Contents: Type Soaps
Packaging Substrate / Materials: Cardboard, silk paper
Printing Process: Flexography

This June is the 10th anniversary of the publication of Orenga type family. This font, something intuitive, was the debut of Jordi Embodas in Tipografies.com. To celebrate, Senyor Estudi create a very special specimen, a packaging of type-soaps, 100% oregano flavour. The specimen-booklet recreate the history of type through spices.

« We’ve all heard about the properties of medicinal plants. In fact, we have exploited and used its benefits before agricultural civilization. It was during the Classical Antiquity period when botany emerged, thanks to the work of Theophrastus. From the earliest manuscripts to medieval herbs, all kinds of information on the identification and properties of plants were compiled. The emergence of the printing industry was a turning point in the transmission of knowledge, as the humanists depured the medieval texts and ensured that they were once again faithful to the original classics.

The cover was structured in order to allow an easy identification of the work and pagination appeared, allowing the creation of the quotation system and the thematic or alphabetical index ordering. That is why it can be said that critical thinking and the Renaissance printing industry subserved botanical science. »