Design: Jekyll & Hyde
Project Type: Concept
Location: St. Petersburg, Russia
Packaging Contents: Private Label
Private Label packaging concept
The packaging concept is based on the image of an ordinary cash register receipt. It is also constitutes a visual basis shared by all products covered by the uniform brand “Thank you for your purchase.”
Using the stylistics of cash register receipt, we put the information, which is normally “hidden” by other manufacturers on the reverse side of the package, on its front side. In particular, list of ingredients. This demonstrates our intention to show customers that these are quality products and the brand has nothing to hide.