As a business owner, getting your product’s packaging just right is essential for the success of whatever you’re trying to sell and promote. Not only should your packaging clearly establish what you’re selling, but it should also be visually appealing to the consumer.
In today’s image dominated world, it’s more important than ever for your packaging to stand out and attract the eye of your target consumer. After all, you want your product to jump out at consumers rather than blend in with the competition. So, how do you make sure you get it right? A bit of planning and testing your designs on digital packaging mockups is all it takes.
What Are Digital Packaging Mockups?
Chances are you’ve spent a decent amount of time developing a groundbreaking product that you’re sure consumers will be eager to get their hands on. Even if your product is life-changing, if your packaging isn’t right, consumers will never even be tempted to invest in it.
As you work to get your packaging just right, it’s worth testing your design proposals on a digital packaging mockup to get a clear idea of what the finished product will look like.
If you don’t get it right the first time, it’s no big deal. Getting your packaging design right on the first try isn’t very common. So, before you send your designs off to the printer, digital packaging mockups will allow you to produce a photorealistic representation of the finished product. This means that if something doesn’t look quite right, you can still make some changes before sending your design to print.
Use Digital Packing Mockups to Take Your Brand in the Right Direction
Whether you’re getting ready to put your product on the shelves or present your idea to potential investors, digital packaging mockups can help ensure you’re heading in the right direction. From allowing you to see what the final product will look like to giving your product a more professional edge, digital packaging mockups are a huge help. If you’re considering using packaging mockups but aren’t sure how they may help, below are some of the many benefits you can enjoy:
Get an Accurate Visual Representation of Your Packaging
Using digital packaging mockups means you’ll get an accurate representation of what your finished design will look like when it’s printed. This means you’ll know if your logo is clearly visible, if the amount of text is just right, and if your design will stand out next to other products.
You can also experiment with different packaging materials because your design won’t look the same on cardboard as it will on plastic. This will give you a better sense of what direction to take your design in and what materials will work best for what you’re after. If something needs to be fixed, you can go back and make the necessary changes before testing it again on the same mockup or on another mockup without spending more of your budget.
Experiment with Your Packaging Without Breaking the Bank
If you were to forgo packaging mockups and instead get each new version of your packaging designs printed, this can really add up. Instead of wasting your budget on printed materials that didn’t work out, save your money and test out your changes on a mockup. You can see the changes in real time, which also means you’ll save time since you won’t have to wait around to receive your printed samples.
Give Your Brand Credibility
Once you’ve got the perfect packaging design for your product, use it to get investors or consumers interested in it. If you’re still trying to get the funding you need to actually produce your product, impress potential investors by presenting them with high-quality images that give them a realistic view of what you’re working on. This will give your product more credibility and a professional edge during your next business pitch.
Create Promotional Images to Wow Consumers
If you’re an entrepreneur on a tight budget, you may not have the funds for a professional photo shoot, which can make getting high-quality promotional images of your product a bit of a struggle. Hiring a photographer can be pricey and doing it yourself means investing your money in a camera, lighting equipment, and models. With digital packaging mockups, you can save your budget for other more important things. A mockup will cost a fraction of the price of a photo shoot and you’ll still end up with the impressive promotional images you’re after.
Reap the Benefits of Digital Packaging Mockups
Using the right digital packaging mockups can make all the difference when it comes time to get investors interested in your project or even when you’re making promotional images to make your sales. Getting your packaging to look right doesn’t have to be a huge investment, especially if you don’t have the money to spare.
Sam McCraw works as the Partnership Manager at Placeit. The teams at Placeit marry design and technology to create high-quality branding and marketing tools so anyone from individuals to large companies can create amazing visual assets for their brand regardless of technical or artistic skills.