Art Director: Zilin Yee
Copy Writer: Se Yin Poong
Project Type: Produced, Commercial Work
Client: Ah Ling Handmade Cookies
Location: Kuala Lumpur, Malaysia
Packaging Contents: Cookies
Packaging Substrate / Materials: Cardboard
Printing Process: Digital Printing
Ah Ling Handmade Cookie is a housewife brand cookie in Kemaman Terengganu Malaysia. It is a collaborative project between Ah Ling and Super Delicious Limited Company.
Growing up in Kemaman Terengganu, a place rich in beautiful batik culture, Ah Ling is very passionate about making Malaysian Chinese cookies. The packaging concept is inspired by the batik prints Terengganu and the ideas where consumers can collect and reuse the batik printing box.
The full collection of Chinese New Year cookies was designed by Super Delicious Limited Company. The key visual is an illustration of batik flowers inspired from the traditional batik sarong prints.