Design: Reema Trehan
Digital Designer: Gunveen Anand
Project Type: Produced, Commercial Work
Packaging Contents: Hair Care
Packaging Substrate / Materials: Plastic and cardboard
Printing Process: Digital printing
BioRoyale is a Singapore based company selling daily hair care products and serums.
The challenge here was to make a To create a brand identity which is modern and sophisticated at the same time for our exclusive customers. I was asked to revamp the packaging to make it look like and I quote, “nature in a lab coat”.
The secondary marks and patterns have their own meanings and work as product logos, graphics icons and patterns to represent that we at BioRoyale is an organic hair care product.
To create something that restores the balance between scientific and organic look and feels aesthetically.
The product boxes open to reveal the vibrant green patterns to give a sense of nature. But unlike other packagings, these aren’t boxes with flap. These are sliding boxes which give the user the sense of unveiling as they hold the box and slide it open.