Derrick Lin


Design: Pretty Lethal Designs
Project Type: Produced, Commercial Work
Client: BotaniQ Detroit
Location: Milwaukee, Wisconsin
Packaging Contents: Cannabis flower
Packaging Substrate / Materials: Glass bottle, cardboard

Detroit may not be the first place you think of for cannabis, but if there’s anything the Midwest knows, it’s to never underestimate the Motor City.

BotaniQ is a cannabis business grown in Detroit—not the West Coast, not the Rockies, but right here near the Great Lakes. The branding and packaging for BotaniQ was created to help set the standard for hi-end Midwest cannabis design.

We created simple, bold designs that are as beautiful as they are functional. Using blocks of strong color to break up croft cream backgrounds, we create a packaging style that’s bold without being harsh or loud. The simplicity of the packaging elevates the design, creating a higher end, classic look.

The packaging range includes designs for cannabis flower, tinctures, vape cartridges, edibles and topicals.