Design: A.S. Antonia Skaraki
Project Type: Produced, Commercial Work
Client: Hans & Gretel
Location: Athens, Greece
Packaging Contents: Candy, Ice cream, Coffee, Sweets
Packaging Substrate / Materials: Paper
Printing Process: Offset
When you want to taste the flavor of magic, you need exceptional packaging… That’s what we had to create for the Hans & Gretel brand (candy stores), through a creative concept that could merge the magic of tastiness with the magic of design.
Influenced by fairy tales, stories and myths, we used dreamy patterns, bold colors and maximal design elements to create eye-catching visuals, trigger indulgence and turn consumers into adventurous travelers in a land of sweetness. There is no magic formula for the creation of a powerful packaging design… but with some harmonious and positive vibes, we managed to promote the uniqueness of the brand and travel everyone to a fairy-tale world. Because we all want to hold a tempting cup and an enchanting bag; we all want to carry a piece of magic with us!