Playfully Healthy Food Choice

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Design: Vanissa Foo
Project Type: Student Project
School: The One Academy
Course: Graphic Design
Tutor: Deanie Cham
Location: Bandar Sunway, Malaysia
Packaging Contents: Fruit, Vegetable, Toys
Packaging Substrate / Materials: Foam board, Mounting board, Paper
Printing Process: Digital printing

BRIEF: To design or re-design a consumer toy and its product packaging to eliminate waste, using circular design principles

  • Teach children early about the circular economy, waste and sustainability principles
  • Create a new play experience that support children’s development​​​​​​​

This educational kit (which consists of a set of toys, flashcards, and storybook) is aimed to teach kids the importance of eating fruits and vegetables, as well as avoid food wastage. The packaging is integrated together with the kit itself, serving as the basket holder and an infographic poster printed on the underside. The packaging leaving no part of this product, go to waste.