Sparkling mineral water Radenska in a can

Agency: Studio Sonda
Creative directors: Jelena Fiskus, Sean Poropat
Account manager: Mladen Gvozden
Designers: Aleksandar Zivanov, Andrej Glavicic
Project Type: Produced, Commercial Work
Client: Radenska Adriatic
Location: Vizinada, Croatia
Packaging Contents: Mineral water
Packaging Substrate / Materials: Aluminium

Who says water can’t be fun? It was love at the first bubble

Radenska is a natural sparkling mineral water that springs from the source of Kraljevi vrelec in Slovenia and has been present on the market since 1869. It is known for its specific taste, which, among other things, results from a combination of dissolved minerals and natural bubbles of carbon dioxide. In 2019 the famous water brings innovation, wishes to get closer to younger consumers, but also creates a concept to present itself adequately on foreign markets. This is how the new packaging has been conceptualized – it is a can.

The aim is to approach the contemporary user with an ever-present trend of turning to a healthy life, but shows that drinking water is just as healthy, as it can be a lot of funI This is proven by the playfulness of the new packaging, as well as by the new way of consuming water: from a can, which in itself already represents a particular and funny ritual (sound of can opening, stronger concentration of bubbles than in a classic PET bottle etc.)