Starbucks Traditional Vietnamese Phin

Design: Yura Podryadov
3D Visualization: Denis Sibilev
Project Type: Concept
Location: Ho Chi Minh City, Vietnam
Packaging Contents: Coffee, Coffee Filter
Packaging Substrate / Materials: Plastic, Aluminium, Paper
Printing Process: Screen printing

Concept:
The main idea is to refresh the image of traditional Vietnamese method of brewing and serving coffee. We wanted to make it stylish and popular in other countries. Starbucks, as a modern brand in coffee culture, is an ideal choice to achieve this goal.

Method:
In Vietnam, there is a popular tradition to brew coffee in the coffee maker Fin (press filter) – a portable drip coffee maker.

Details are important
Balanced coffee must be accurately brewed. So, to pursue this goal, we have come to the decision to enlarge the set with a measuring cup and instruction. As a result, people get instructions and a convenient way of brewing coffee. The brand gets loyal customers who drink coffee as it is meant to be.

Connection
The fin shape design is based on Starbucks cups brand style. This way we have kept the connection with the familiar brand by linking it with new forms.