Amo Petric is an online professional skincare and beauty brand for pets. Founded in Denmark, its mission is to provide a better living experience for pets with 100% natural ingredients. It also donates a percentage of their profits towards animal adoption charities. The object is to create a packaging that truly showcases the organic and natural feature of the ingredients and the brand’s love for our non-human best friends. Each package was designed with different icons based on the function of the product. Combining with a color that similar to the kraft paper, it achieved an organic and friendly impression.
Each product comes with a card designed with the illustration of the main ingredient and a sentence written by the founder. The two typefaces were designed to give a lovely and cute impression of the brand.