Colgate Kids

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Design: Vadanya Shrotriya
Project Type: Student Project
School: ISDI (Indian School Of Design and Innovation) , Parsons
Course: Visual communication and Graphic design
Tutor: Mrs. Utkarsha Malkar
Location: Mumbai, India
Packaging Contents: Toothpaste
Packaging Substrate / Materials: Cardboard, Aluminium, shiny coloured paper balls and paper
Printing Process: Digital Printing

We all have a moral responsibility to protect our environment for future generations. Sustainability is a goal that most FMCG companies aspire for and packaging waste is a huge concern for environmentalist today. Package design and construction play significant roles in determining materials and Environmental Issues. The sustainability goal of the cradle­ to ­grave concept is to recover sufficient materials and energy in a way that imposes zero impact on future generations.

Introducing the new COLGATE KIDS’ with summertime flavours of Strawberry and Lemon along with a FREE Kaleidoscope inside!

COLGATE – PALMOLIVE (INDIA) – The most Chosen Consumer Brand’ in India of 2014′ has an offer that 4+ onwards cannot refuse.

In 2020′ the brand makes a positive impact by creating delightful packaging solutions that arouse consumer interest and controls waste generated through innovative packaging solutions’.

Big Problems!
The issue with current packaging is that it ends up in the dustbins and landfills the moment the toothpaste is removed from it!

Small Solution!
An innovative solution with a triangular box that doubles up as a ‘Kaleidoscope’ and holds an 80ml tube which also ‘saves up stocking space on shelves.

The sustainability discourse started in the 1970s, and the 1992 UN Conference on the Environment and Development recognized policy making that safeguards the future—this principle is now found in the constitutions of many countries.

With Colgate’s commitment to building a future to Smile about and adding value by generating a new user experience. Young India has another reason to smile about!