Hipcup

Design: Linnikov.agency
CEO: Dmytro Lynnyk
Project Type: Concept
Location: Lviv, Ukraine
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper
Printing Process: Screen printing

Character of the brand: colorful, dynamic, modern. Positioning of the brand: coffee as a way of self-expression. Values of the brand: quality, freedom, innovation.

In the packaging production, we use craft paper. Craft paper shows naturalness and environmental friendliness. The design concept is built on contrast: black and white pictures with bright and colorful accents. This design technique works well for a hedonistic audience.