Summer And Winter Alike

Derrick Lin


Design: Quantum Graphics
Project Type: Produced, Commercial Work
Client: Yuzh Group
Location: Moscow, Russia
Packaging Contents: Frozen Food
Packaging Substrate / Materials: Plastic

Yuzh Group specializes in the supply of frozen berries, fruits, mushrooms, vegetables and vegetable mixtures. The company already has a successful experience of cooperation with the Quantum Graphics agency – in 2017 the agency conducted a full rebranding of the Yuzh Group. Also 2017 it was decided to launch a new product line under the brand SUMMER AND WINTER ALIKE.

Quantum Graphics agency performed a full service for the brand, from brand positioning and logo design to conducting a photo shoot and packaging design development. Global trend towards a healthy lifestyle seamlessly fits in with the given tasks, because shock-frozen vegetables, berries and mushrooms remain tasty and healthy. The design of the packaging emphasizes the naturalness of the products, its benefits and the possibility of fast cooking, besides on the back there are recipes of various dishes from the corresponding products. The logo is made in the form of a stylized inscription – the brand name in two colors.

As a result, frozen food products under the “SUMMER AND WINTER ALIKE” brand in bright and easily identifiable packaging appeared on the shelves of supermarkets.

Our agency has prepared a comprehensive brand book for the customer, which includes all the rules for working with the logo and corporate identity, a complete guide to visual standards and recommendations on the use of images of the finished product.