İstanbul, Turkey

Design: Talking Packs
Creative Director: Cüneyt Uğurlu
Art Directors: Fırat Eren Gül, Emin Çakır
Project Type: Produced, Commercial Work
Client: Hatti Food
Location: Izmir, Turkey
Packaging Contents: Dried Fruits
Packaging Substrate / Materials: Plastic Doypack
Printing Process: Rotogravure

We made packaging design for Hatti Food’s dried fruit products which named Sweet From the Source. We emphasized the freshness and naturalness of the products in the packaging designs we made. We used special brown, orange and green colors for each product. We used typography to draw the attention of the consumer for the designs of the products that reflect the freshness of nature. We managed to make our packaging remarkable with the real visuals of the products we photographed. We are happy to be able to put products that draw attention to the shelves in the market by designing them as more colorful and fun as natural and organic dried fruit packaging.

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