Bakers Bicycle

Derrick Lin


Design: Foundation
Project Type: Produced
Client: Speciality Breads
Location: London, United Kingdom
Packaging Contents: Frozen Breads
Packaging Substrate / Materials: Cardboard
Printing Process: Flexography

Brand creation for a bakery producing a range of artisan frozen breads and pastries.

We looked to traditional bread-making, which led us to the original bakers’ bicycle – Informing the name, the visual identity and linking the concept of great tasting bread at home. The packaging was inspired by vintage bicycle badges, paired with a nostalgic colour palette for a brand reminiscent of times-past and a forgotten craft.