The lack of trendy and modern beer from a local producer, created the conditions to come up with a new brand for new quality beer. We created a modern naming that reflects on fashionable words and the popular serial environment. And we created our image using minimalistic graphic design.
The original name of the beer came from the Russian name LyutoVolk (mythologically – a large wolf of Siberia and other northern lands). Also it is the Russian name translated “Direwolves”, which is very modern because of popular super-series.
The author’s drawing and graphic design create their new atmosphere of cold and formidable, but pleasant authentic beer, modern (minimalistic), high-quality (sort lager) and of course the very natural.