NATURAL

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Design: Bombaiworks S.L
Project Type: Produced
Client: Eroski
Provider: Steinsfels Swiss
Printer: M&H Plastics (for tubes)
Location: Bilbao, Spain
Packaging Contents: Natural cosmetics
Packaging Substrate / Materials: Recycled and biodegradable materials (Tubes and cardboard boxes)
Printing Process: Flexography. Offset. Digital printing

Challenge
Position yourself as a credible product within the context of the supermarket. In Spain it is a pioneering alternative in the category of own brand, “the best of nature within reach of all pockets”. Composed of a wide variety of products, all certified according to the COSMOS Natural standard and approved by Ecocert.

Strategy
Respect transparency policy towards the client: clear, concise and easily understandable information. To do this, we develop a unifying image by creating our own code and a fresh and natural identity, consistent in a product family that is more respectful of the health of the skin and the environment.

Through this pattern of photography and a image for each line of product to emphasize the naturalness of the ingredients, plus the brand belle NATURAL and a space in the packaging to highlight that they are products formulated with natural ingredients, we managed to add value in this category and emphasize its exclusivity.

It has had an incredible welcome!