Agency: Kito Studio
Creative Direction: Davide Chito
Photography: Michele Sirigu
Project Type: Produced
Client: Famiglia Olivini
Location: Desenzano, Italy
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Foil stamping
Notte a San Martino of Famiglia Olivini – a complete restyling of this packaging for Scozzese, completely cleans the old label leaving only the essence of a story told.
Where the quote of the project is “less is more”, we tried to convey through dark colors and tone-on-tone transparent UV, the sensations that have given rise not only to the project but to the wine itself for the Olivini Family. In fact, it is said that the first collection of these particular grapes was made at night with only the moonlight.
Hence the idea of using a Black Paper and for texts only transparent silk-screen paint, the only elements of light remain the Famiglia Olivini brand and obviously the moon that illuminates the entire project.
This project was awarded at the Vinitaly International Packaging Competition 2018 as a Label of the Year.