World Of Matcha – Organic Matcha Superfood Mix

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Design: TEAM FRESH Werbeagentur GmbH
Project Type: Produced
Client: WORLD OF MATCHA
Location: Wiesbaden, Germany
Packaging Contents: Organic matcha tea from japan
Packaging Substrate / Materials: Cardboard telescope can
Printing Process: Offset print 4C

With WORLD OF MATCHA and the superior umbrella brand “UR.VEDA” our agency created a very unique brand identity. The design relates to the organic and ecological sustainable product range. For this premium organic matcha tea from japan we created 3 flavors according to 3 different packaging designs. The color code matches the additional natural superfood ingredient added to the pure tea. The cardboard telescope can is quite functional because once the top is pulled up there’s more content (descriptions of how to prepare the tea, trust icons etc.) to discover. The bottom shows the different variations of usage – like not smoothies, as a machta-late etc.

What’s Unique?
Elegant cardboard telescope can with more content to discover, rotatable top and a very detailed illustration of usage icons, organic matcha in a convenient cardboard can containing ready to use sachets. design combines traditional tea stylistic elements with modern healthy superfood look & feel