Design: Repina Branding
Project Type: Produced, Commercial Work
Location: Moscow, Russia
Packaging Contents: Spare parts
The Exovo trademark belongs to Parts Baltic, founded in 2009 by specialists with 30 years of experience in the spare parts market for trucks. Our task was to update the corporate identity and packaging for parts. Research from competitors has shown that packaging with complex layouts or photographs of parts is used on the market.
We set ourselves three conditions for the design:
- Avoid the standard image of parts in the form of 3d, photo and complex schemes
- Use bright, pure colors to increase awareness on the shelf in auto parts stores
- Develop a scalable corporate identity and adaptive system for any packaging format.