Design: Style You branding agency
Project Type: Produced
Client: IP Lazarenko
Location: Murmansk, Russia
Packaging Contents: Pet food
Packaging Substrate / Materials: Plastic, Aluminium
Printing Process: Flexography

Pet food LAZZARO branding, made in Italy, became the object of Style You branding agency. The task was to develop a design of cats and dogs food in the medium-plus price segment, with a clear understanding of the Italian origin of the brand.

We developed a series of packs of 22 SKU, taking into account the possibility of differentiating. The chosen concept was the design of a package with an environmentally friendly component in the form of a crafting two pantone background, imitating the naturalness of the appearance of the package. Tastes are easily identified by the consumer through the use of color differentiation, specially selected for each series, taking into account the specifics of the feed. By capturing the shelf space with a unity of stylistic solutions, LAZZARO food packaging will not leave anyone indifferent.

Within the framework of the developed concept, we have drawn unique illustrations: the background of the Italian Tuscany, the advantages of the feed in the series, illustrative pets, and the taste of the feed. All illustrations are made in monochrome and represent the brand idea.