Raciborskie

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Design: Patrycja
Project Type: Student Project
Location: Katowice, Poland
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Digital printing

The project is rebranding beer company. The goal of the thesis was redesigning the present beer labels and creation of coherent visual identification elements. It was found that company’s history together with product regionalism, are the key factors affecting positively the brand reception.

A new trademark was created linked to the brewery history and the neighbouring castle. The exact colour palette was defined for the beer and beer labels as well. Graphical picture of the brewery view was designed, it is the main theme of the company.