Design: Krunal Prajapat
Project Type: Student Project
School: Unitedworld Institute of Design
Course: Product Design
Tutor: Mansi Ma’am
Location: Ahmedabad, India
Packaging Contents: Perfume, Face cream, Hair Wax
Packaging Substrate / Materials: Cardboard, Plastic, Glass Bottle
Printing Process: Digital Printing
A premium body grooming kit for men which is durable and convenient for daily usage as well as for travel purpose. The packaging itself is re-used as a product to store the body care products.
“The Body Shop” brand was founded in 1976 by the late Dame Anita Roddick. Customers were encouraged to recycle packaging and there was a real emphasis on natural ingredients that were ethically sourced and cruelty-free. Following footprint of the brand, the Activist Grooming Kit can be re-used as every day product which is looks quite premium at the same time convenient to use. The kit is made out of Cardboard which can be easily recycled, Perfume bottle is made out smoke black glass where as the Hair Wax and Face cream containers are made out the plastic.
Initiated the design by keeping functionality & practicality of the product in mind for user convenience. External form is inspired from the letter ‘A’ which stands for Activist. While the colour palette is kept dark (black) to give it a premium look along with contrasting decals.
The over Form of the kit is inspired from the letter “A” which is the initial of kit name Activist. The way this kit opens it gives you the experience of unboxing something new every time. Also it provides magnetic lock which satisfies the user by indicating that the kit is properly locked.